10 types of beauty salon clients and how to work with them
Motivate clients to come to the beauty salon again and again. To do this, find out what types of clients there are in the beauty business and what to offer them. In this article, we have collected 10 popular types and told you how to work with them.10 types of beauty salon clients and how to work with them
When it comes to beauty salon promotion and marketing, we often hear about segmentation and target audience . What do these terms mean and why are they so important? Let's start with the fact that the development of a business directly depends on its clients, so it is very important to understand who your clients are . If you know them well enough, analyze their data, behavior and preferences, you will see that they can be grouped into broad categories and fit into specific segments.
The better you know your customers, the easier it will be for you to find an approach to communicating with them and select ways of interaction that will receive a good response. This greatly simplifies the creation of personal promotions, offers and mailings that will definitely appeal to customers and increase engagement.
As mentioned above, clients are divided into different groups that are worth knowing. We have compiled a selection for you with common types that will help you work with them.
These are your regular customers
Who come to you regularly and often, they share their impressions of you with their friends. They are ready to try new things and already know the old ones well. You probably know them by name and already understand how to communicate with them. When they leave your salon, you know they will make another appointment and come back.
Ideal customers are the people who are most likely to be interested in your loyalty program and become members of it. Why not thank them for their loyalty and recommendations to friends? Reward them with Australia Phone Number List bonuses, create a VIP club for such clients and personal promotions only for club members. Give bonuses separately to those who refer friends to your salon.
2. Researchers
Such clients really love new good experiences. They strive to become ideal clients. All you need to do is make sure they book with you again. To do this, keep in touch with them regularly and offer them something new.
This type of visitor is great for selling regular care products or gifts. Encourage them to sign up for your loyalty program , leave a review , and be sure to keep them updated on all your offers.
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