Note that the lifespan of a tweet is estimated

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Why choose Twitter? Launched in 2006, Twitter has 326 million active followers per month. Certainly, this figure seems less important if we compare to the number of users of Facebook or YouTube . However, the potential impact of this network should not be neglected. Please note that in 2018, there were 69 million tweets in the United States and 10.3 million in France. According to a study carried out the same year, Twitter is one of the top 15 most used social networks in the world . As it is the third preferred network for B2B companies, it allows you to reach different targets and generate qualified leads in all four corners of the world.


To read: things to know to generate leads in B2B The most popular accounts can reach WhatsApp Number List over 100 million followers. This means that it is entirely possible to optimize your visibility on social networks thanks to Twitter. Especially since this platform brings together a large number of influencers and purchasing decision-makers. According to statistics, 40% of users decided to purchase a product after following an influencer's tweet. Are you interested in social media? So, discover our infographic on the uses and users of social networks! generate, leads, Twitter Content marketing on Twitter This social network is distinguished by the length of its publications or “tweets”, limited to 280 characters.






It is therefore imperative to create concise, impactful and understandable content to reach as many users as possible. at 24 minutes. You must therefore post the tweet at the right time to attract the attention of your leads . In this context, you need to study the behavior of your B2B audience and determine what time of day they are most responsive. Twitter is a highly effective distribution channel for sharing information. Moreover, at the start of 2019, 71% of users connected to consult news. This social network can also contribute to the optimization of a content marketing strategy , because it is possible to share and promote its content. Essential techniques for generating leads.