Experience making it highly personalized

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When you equip this content with social proof, you increase the degree of influence, with the aim of smoothing and accelerating the journey of the customer in the funnel. In other words, you increase the chances that the person will buy it faster and more safely. So let's take a look at how you use social proof at each stage of the funnel. The top of the funnel – TOFU 1. Blog articles based on social proof At this stage.

You are dealing with cold audiences : unknown visitors, people who may have only heard about you in passing, people who do not have a conscious need, or those who at some point lost interest after they interacted with you. They're drawn Job Function Email List to you because of a message you're conveying through your marketing efforts, or they're doing informational searches without an initial transactional intent. Your goal in this phase is to get their attention and interest.



That they stay with your company as long as possible, until eventually they convert: subscribe, sign up, start follow you on at least one of your channels or buy. This is where the company blog comes in to deliver the relevant content that leads to these conversions. But how do you use social proof in your blog? Create storytelling-based articles around positive purchase experiences or specific usage scenarios that might answer an informational searc.