What is conversational marketing?

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It has happened to all of us that we have found the product or service we want after checking several sites and we were just one click away from the final payment; But because we couldn't find anyone to answer our questions, we bought without thinking. In fact, the lack of a way to communicate between the seller and the customer is the main reason for this happening. But this challenge can be easily solved by using conversational marketing ,  which is called conversational marketing in English. A term that you have heard many times in the last few years and you have probably realized its importance. Conversational marketing or conversational marketing is a marketing method that we have explained in detail in the rest of this Mediana article.

What is conversational marketing?
In today's environment, nothing can attract a customer's attention like words. Of course, we do not mean speaking with hard and coarse words; Rather, it is a simple virtual verbal or telephone communication between the seller and the customer.

This is where conversational marketing comes into play. Conversational marketing is a dialogue-oriented approach that business owners try to understand their Australia Phone Number List requests, needs and challenges by interacting directly with customers. In addition to getting to know more about customers, this issue will increase customer loyalty and ultimately increase sales.

Reasons why conversational marketing is important
What is conversational marketing?
Traditional methods of communication are not only ineffective, but can also have the opposite result. In the traditional method, the seller puts himself in the center of the conversation; But in conversational marketing, it is the customer who is at the center of the interaction. Using several channels that you have provided, the customer can easily talk to experts and express requests, complaints, criticisms and whatever is on his mind. In other words, you create a way for the customer to communicate with your business better and faster.

The benefits of conversational marketing include:

Creating personalized conversations with customers
Increasing interaction between the customer and the seller: In this case, the customer feels that he is in direct contact with the relevant official, and this issue can directly affect the branding of that business.
Identifying important factors and information in the sales process and strengthening the sales funnel
Increasing sales of products and services: Many users have questions in their minds at the last point, the stage before payment. In this case, having a simple conversation and answering their questions can remove doubts and doubts.
Maintain contact with the customer
Adding important information such as email and phone numbers of customers to the database
Conversational marketing implementation methods
Conversational marketing is not direct contact! This type of marketing mostly happens on the internet and online stores; Where the relationship between the seller and the buyer is felt more than anything else.