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Remarketing is not only an option for e-commerce. If you want to reach people who are already interested in your content and select them from among random visitors to your website, you can configure your ad so that it is seen by people who spent at least a minute on your website or visited it, for example, three times in a selected period of time.Remarketing groups usually have higher effectiveness than those based on, for example, interests for a simple reason.
You reach a recipient who already knows you and has encountered your offer online. Facebook advertising audience groups I would like to point out that remarketing is a huge topic and one day I will prepare a more extensive article on it, and today phone number list I wanted to open your eyes to the most popular possibilities of using the Facebook pixel when creating audience groups and encourage you to do your own research. Lookalike audiences. The so-called look-a-like groups are another interesting and very effective option.
Facebook knows a lot about us and, based on this data, it can select users similar to the indicated group.For example, you can (using data from the pixel) "instruct" the algorithms to find people similar to those who made a purchase in your store or signed up for your newsletter. To create groups of similar audiences, it is not necessary to have your own website or implement a pixel on it. You can create such groups based on people who interacted with your fan page or content on Instagram.
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發表於 2023-10-8 14:33:56