Through qualitative research

jahid.seo84ecpa

(Source: Orbit Media) And don’t just look at search volume. Make sure you check out how your competitors rank to ensure you’re ready to take them on. You want to know if you’re going up against the Mohammed Ali of content before you throw your hat into the ring. .. Develop Buyer Personas to Inform Your Marketing Buyer personas go hand-in-hand with your marketing strategy. They’re the needle to your strategy’s thread. The arrow to your bow.

The Kim to your Kanye. (You see where I’m going with thr BTC Number Data is.) Defining the ideal customer audience you want to attract will help you market to them in the best way possible. However, to build robust, accurate buyer personas, you need one thing: data. Early on in his career, Brandon Gains, VP of marketing at MonetizeMore, created personas from gut-feeling alone. He didn’t validate them, surveys, and interviews. And without a formal process to gather internal and external data points, he failed to involve a large customer base in his company’s marketing and product direction.

But to get internal buy-in from department heads, he needed more than his gut feeling. He needed to fix how his company crafted buyer personas: We reignited our user research process and developed more of a scientific approach that incorporates internal and external research into concrete deliverables that I use across the company. Like Brandon says, you need to ground your buyer personas in research and data—a.k.a. the real world (and, no, not the MTV version).